Comprehensive New Customer Buying Process Survey
Which was the [Product/Service] you were using previously?
How long have you been using that [Product/Service]?
This was my first purchase
Less than one month
1 month to 6 months
7 months to 1 less than 1 year
1 year to less than 3 years
3 years to less than 5 years
5 years or more
Others (please specify:)
Why have you chosen that [Product/Service]?
What prompts you to try another [Product/Service]?
When did you start thinking about changing your existing [Product/Service]?
Few days
A week ago
A few weeks ago
A month ago
2-3 months ago
3-6 months ago
6-9 months ago
1 year ago
More than 1 year ago
Others (please specify:)
Why did you have to act? What are the consequences if the buying is delayed?
It would be a disaster if we don't act now.
It's critical for us to act now
It's very important but not critical.
It's important
It's not that important
It's not at all that important
Others (please specify:)
What was the deadline for you to make a decision?
It was yesterday (we were already late)
This week
Next week
This month
Next month
This quarter
By the end of this year
There is no deadline
Others (please specify:)
What problem [Product/Service] could solve for you?
What is the ideal outcome you would like to see or experience with [Product/Service]?
Who makes the purchase decisions?
Me
My manager
My manager's manager
My team
My owner
I don’t know
Others (please specify:)
When you're considering new [Product/Service] in this area, what are the top two things you generally consider? (Check two boxes)
Previous experience with the brand
Price
Brand reputation
Design
Features
Innovation
Quality
Value
Reliability
Customer reviews
Salesperson
Others (please specify:)
What do you consider to be the most important about the [Product/Service] you buy?
How important are [Product/Service] to you or your business?
It's critical for our business. We can't survive without it.
It's critical but we can't survive
It's very important but not critical.
It's important
It's not that important
It's not at all that important
Others (please specify:)
Where did you do your research? What trusted information resources did you refer to make a buying decision? (Please select all that apply.)
Advertising Copy
Blogs
Conferences
Consultants
Customer testimonials
Events
Free trial
Online forum
Product/Service demo
Quick poll
Research
Search Engine (Google)
Social media
Suppliers website
Website (3rd party)
Survey
Third-party publications
User review
Vendor delivered email
Webinar or video conferencing
Word of mouth
Others (please specify:)
How many people are involved in the buying process?
1
2
3
4
5
5+
I don't know
What roles are played by you while making a buying decision?
Decision Maker
Researcher
End User
Purchasing Agent
Board Member / Group Representative
Buyer
Prefer not to answer
Others (please specify:)
How many vendors, other than COMPANY, did you consider during your research?
None/Only considered us
1
2
3
4
5
5
6-10
11-15
More than 15
Others (please specify:)
What top 3 companies did you consider?
How did you find out about [Your Product/Service/Company]?
Advertising
Affiliates/Agents/Distributors
Blog
Business network
Cold calling or telemarketing
Conferences
Email Marketing
Events or shows
Google Search Engine
Other Search Engine, e.g. Bing, Facebook, LinkedIn, Instagram (PPC)
My company told me about it
News Story (In Mass media such as TV, Radio)
Newspaper
Online advert
Participating in or attending trade shows
PR
Promotion
Recommendation from employee, colleague or co-worker, employer
Recommendation from friend, family or acquaintance
Research
Sales call (Contacted by sales team)
Seminar
Social Media or Social network site (Facebook, LinkedIn, Twitter, Google+, YouTube, Pinterest, and Instagram)
Sponsorships
Visited a Store
Webinar
Website
Workshops
Others (please specify:)
You've known [Your Product/Service/Company] for how long?
< 1 Month
1 Month – 6 Months
6 Months – 1 Year
1 – 2 Years
2 Years – 5 Years
5 – 10 Years
>10 Years
What was your first impression of us?
Very impressive
Impressive
Just another company
Not impressed
Not impressed at all
Others (please specify:)
What were your common objections/concerns/questions?
Did you contact our customer support or sales team during your buying process?
Yes
No
Did you compare [Your Product/Service] with those of our competitors?
Yes
No
Please purchase for complete survey