Understanding Why You Choose Our Salon
How did you hear about us?
Blogging/Videoblogging
Business networking/Business show/Tradeshows
Celebrity endorsement
Charity support
Contest (On Facebook/website elsewhere)
Corporate businesses
Direct marketing i.e. direct mail brochure, flyer, catalogue or leaflets
Email Marketing
Event sponsorships
Events/conferences
Free trial/gift
Joint Venture (JV)/Strategic Alliances/Strategic partnership especially with local businesses
The landing page on the website to offer lead magnets such as a free sample, free trial, free eBook or infographics
Local directory listing
Loyalty Programs
Mass Media (Radio, TV)
Membership program
Mobile marketing (MMS, SMS, Apps)
News Story (In Mass media such as TV, Radio)
Newsletter (email)
Online Search Advertising (Google, Bing, Yahoo)
Online Advertising (Banner ads, social ads, retargeting campaigns)
Personal/Face-to-face selling
Print Media (Newspaper, Magazine)
Promotion (Contest, Branded Gifts)
Public Relations (PR)
Publicity (Free or paid)
Recommended by friend, family, client or business acquaintance
Renewing ex-clients by follow-up
SEO (Search Engine Optimisation)
Shopping centre/Shopping malls
Social media advertising (Facebook, LinkedIn, Twitter, YouTube, Pinterest)
Social Media Marketing (Facebook, LinkedIn, Twitter, Google+, YouTube, Pinterest, Snapchat, and Instagram)
Sponsorships (Sponsoring event)
Just walking by Salon
Traditional Advertising (Print, Radio, TV)
Video marketing
Webinar, Seminar, Podcast
Website (Lead capture form, Contact us form, Opt-in form or pop-ups, Online Chat)
Website Classified Craigslist, Gumtree
Website independent directory listing on web Yelp.com, mylocalsalon.co.uk, indabeautysalon.com
Workshops (Online & In-person)
Others (please specify:)
What are the primary factors that influenced you to visit our salon? (Please select all that apply)
Advanced innovative services i.e. new trendy style, services etc.
Easily accessible location
Extended business hours
High-quality treatment
Loyalty scheme
Offered free extra stuff
Offered special deals/discount
Offering clients a wide range of services in one setting
Referred by a hair salon, fashion retailers, restaurants & bars, health clubs and florists
Referred by friends/families
Salon organised event supporting particular charities or communities
Salon premises always immaculately clean and hygienic
Salon’s front appearance
Specialised in a specific type of service that nobody else in the area does
State of the art facilities. Using modern quality equipment
Loved before and after photos posted on the website or social networks
The reputation of the owner and staff
Trained, talented and experienced beauty professionals
Overall value for the money
Website impressive
Social media presence
The salon is aesthetically beautiful
Proximity to the shopping centre
Others (please specify:)
Rate the salon you have selected on the following attributes:
1 (Not all like)
2
3
4
5
6
7
8
9
10 (Outstanding)
N/A
Advanced innovative services i.e. new trendy style, services etc.
Easily accessible location
Extended business hours
High-quality treatment
Loyalty scheme
Offered free extra stuff
Offered special deals/discount
Offering clients a wide range of services in one setting
Referred by a hair salon, fashion retailers, restaurants & bars, health clubs and florists
Referred by friends/families
Salon organised event supporting particular charities or communities
Salon premises always immaculately clean and hygienic
Salon’s front appearance
Specialised in a specific type of service that nobody else in the area does
State of the art facilities. Using modern quality equipment
Loved before and after photos posted on the website or social networks
The reputation of the owner and staff
Trained, talented and experienced beauty professionals
Overall value for the money
Website impressive
Social media presence
The salon is aesthetically beautiful
Proximity to the shopping centre
Please purchase for complete survey