Competitive Research and Analysis Survey
When you think of this product category, what brands come to mind?
[Client Brand]
[Main Competitor 1]
[Main Competitor 2]
[Main Competitor 3]
[Main Competitor 4]
[Main Competitor 5]
Others (please specify:)
How familiar are you with the following [Product/Service] options in the market?
Not at all familiar
Somewhat familiar
Moderately familiar
Very familiar
Extremely familiar
[Client Brand]
[Main Competitor 1]
[Main Competitor 2]
[Main Competitor 3]
[Main Competitor 4]
[Main Competitor 5]
Which of the following brands would you consider for [Category]?
The only brand I would consider
One of the 2-3 brands I would consider
I might consider this brand
One of the brands that I might not consider
I will never consider this brand
I don’t know/I can’t say
[Client Brand]
[Main Competitor 1]
[Main Competitor 2]
[Main Competitor 3]
[Main Competitor 4]
[Main Competitor 5]
What other [products/services] did you consider before deciding to buy from us?
[Client Brand]
[Main Competitor 1]
[Main Competitor 2]
[Main Competitor 3]
[Main Competitor 4]
[Main Competitor 5]
Others (please specify:)
When compared to the other [product/service], what are your perceptions toward us?
The best in the category
A lot better than the others
A little better than the others
About the same as others
A little lower than the others
A lot worse than the others
The worst in the category
Don't know/not applicable
How do we provide value for money in comparison with our competitors?
A lot more than others
A little more than others
Same as others
A little less than others
A lot less than others
What do you see as the unique advantages of our [Product/Service] compared to others available in the market?
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