Customer Buying Process Survey
What is your role regarding purchasing this [product/service]?
Decision Maker
Researcher
End User
Purchasing Agent
Board Member / Group Representative
Prefer not to answer
Others (please specify:)
Are you the primary decision maker in your [Company/department] regarding purchasing this [product/service]?
Yes
No
Regarding purchasing this [product and service], do you typically make a decision about brands beforehand or at the time of purchase?
Beforehand
At the time of purchase
When did you start the process of searching or changing the [product/service]?
Today
7 days ago
15 days ago
30 days ago
90 days ago
6 month ago
1 year ago
2 years ago
I don’t know
What trigger you to search for or changing the [product/service]?
What you did immediately? Then what next?
Where did you do your research?
OR
How do you typically find out about brands in this product category? (Please select all that apply.)
Advertising Copy
Blogs
Conferences
Client testimonials
Events
Free trial
Online forum
Search Engine (Google)
Social media
Website
Third-party publications
User review
Word of mouth
Others (please specify:)
Approximately how many other brands did you consider during your research phase?
0
1
2
3
4
5
More than 5 times
Others (please specify:)
The total number of hours spent in research stores while making this decision was approximately
0 hour
1-2 hours
2-4 hours
5-10 hours
More than 10 hours
Others (please specify:)
Which of these factors are important to you when you make the decision about which brands to purchase? (Please select all that apply.)
Familiarity with the brand
Price
Comfort
Materials
Customer service
Convenience
Durability
Others (please specify:)
When you think about the [product/service], do you think of it as something you need or don’t need?
Definitely need
Probably need
Neutral
Probably don’t need
Definitely don’t need
How do you buy from us?
Store/In-person
Salesperson
Company Website
Internet/Web/Third Party Website
Over Phone
Using Mobile
Affiliates/Wholesalers/Distributors/Dealers
Kiosk
Someone else made a purchase for me
Others (please specify:)
Which purchases method would you most prefer?
Calling and ordering by telephone
Ordering through the mail
Going to the company/place of business/office
Using the Internet
Using the mobile
Using the company website
Others (please specify:)
Which of the following MOST influence you when purchasing [Brand] products?
OR
What one factor most influenced your purchase [BRAND] [PRODUCT]?
OR
What was the primary reason for purchasing this particular model?
OR
You decided to buy this model because of
In-store display
Previous experience with the brand
Price/Good value
Style/Appearance
Colour/Design
Durability
Warranty
Comfortable
Quality
Others (please specify:)
How often do you purchase this [product and service]?
Several times a week
About once a week
Several times a month
About once a month
Less than once a month
Never
Others (please specify:)
Which of the following brand(s) do you typically buy? (Select all that apply.)
Brand A
Brand B
Brand C
Brand D
None of the above
How often do you use this [product and service]?
Several times a week
About once a week
Several times a month
About once a month
Less than once a month
Never
Please purchase for complete survey