Brand Perception Survey
How familiar are you with [BRAND NAME]?
I have never heard of it.
I've heard the name but I’m not sure what it is.
I know it very well but I’m not a customer.
I’m your customer.
How long have you been aware of our [BRAND NAME]?
Not aware
Less than 6 months
6 months to 1 year
1-2 years
3-4 years
4-5 years
5+ Years
When did you first hear about [BRAND NAME]?
Never
Less than 3 months
4-6 months ago
7-12 months ago
1-2 years ago
3-4 years ago
4-5 years ago
5+ Years ago
How would you describe your overall opinion of our [BRAND NAME]?
Extremely favourable
Very favourable
Somewhat favourable
Not so favourable
Not at all favourable
I have not heard of this brand
Where have you primarily come across our [BRAND NAME]? (Select all that apply)
Online advertising
Industry events or conferences
Referrals
Social media
Web search
Others (please specify:)
What words first come to mind when you think of our [BRAND NAME]?
If you were in need of [your product/service] today, how likely are you to buy our [BRAND NAME]?
I definitely won't make a purchase
I probably won't make a purchase
It's hard to say
I will rather make a purchase
I will definitely make a purchase
Please purchase for complete survey