Key Buying Criteria Research Survey
When considering purchasing [Product/Service], what are the top three factors that influence your decision?
How do you typically research [Product/Service] before making a purchase? (Select all that apply)
Online reviews
Recommendations from friends/family
Social media
Company websites
Professional advice
Others (please specify:)
How important do you feel are the following when considering a [product and service] purchase?
Extremely Important
Very Important
Somewhat Important
Not So Important
Not at all Important
Price
Brand reputation
Customer reviews/testimonials
Design
Customer service/support
Cstomization
Product features/innovations
Customer care
Please purchase for complete survey