Brand Awareness and Preference Survey
When you think of [your industry or product category], what brands come to mind?
Which of the following brands have you heard of?
Not at all familiar
Slightly familiar
Moderately familiar
Very familiar
Extremely familiar
Brand1
Brand2
Brand3
[YOUR BRAND]
Brand4
Brand5
Which of the following brands do you prefer or have a positive opinion of?
Extremely favorable
Very favorable
Somewhat favorable
Not so favorable
Not at all favorable
I have not heard of this brand
Brand1
Brand2
Brand3
[YOUR BRAND]
Brand4
Brand5
If you were to choose a brand for [specific product/service], which brand would you prefer?
[Brand1]
[Brand2]
[Brand3]
[Your Brand]
[Brand4]
Others (please specify:)
What factors matter to you in your consideration of the brands you might buy?
How familiar are you with [Your Brand]?
I have never heard of it
I've heard the name, but I'm not sure what it is
I know it very well, but I'm not a customer
I'm your customer
How long has you have been aware of [Your brand]?
Less than 6 months
6 months to 1 year
1-2 years
2+ years
Others (please specify:)
How would you describe your overall opinion of [Your brand]?
Extremely favorable
Very favorable
Somewhat favorable
Not so favorable
Not at all favorable
I have not heard of this brand
Where have you primarily come across [Your brand]? (Select all that apply)
Online advertising
Industry events or conferences
Referrals
Social media
Web search
Others (please specify:)
What words or phrases come to mind when you think of [Your brand]?
Please purchase for complete survey